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Facebook Ads
For my platform, I’ve tried advertising on Facebook a bit. It has worked fairly well for certain books. I think that giving a discount on the book is necessary, and of course you need to target the right audience really well. That means, picking the right age and gender for the audience, but also the right country.
Also, I try to advertise based on the number of impressions sent, not the number of clicks. You may have heard of “click farms” in India and Africa where people are paid to click on Facebook ads. It’s a form of theft, and if you advertise based on clicks, you’re vulnerable to it.
There are a number of keys to working well here. Getting the right image and a good hook to bring people to your website is key, and you will find that if you have a good ad, it might only draw people for 2-6 days before it begins to get “worn out” and you have to come up with a picture and lead-in.
My brother Jim Wolverton is an expert at advertising on Facebook and has helped people make millions. So there is definitely a science and an art to this.
The costs of advertising on Facebook are kind of tricky. It’s easy to overspend. So keep your budgets low.
Also, know exactly when your ad is going to start and end. Make sure that it turns off before it is scheduled to end. I am quite sure that there are Facebook employees who go in and change your ad parameters so that your ad keeps running even after it is scheduled to end–and it will run for weeks if you don’t watch it. I’ve gotten bills for thousands of dollars for ads that I turned off but that Facebook kept running.
For this reason, I am really disappointed with this platform. Unfortunately, there isn’t a better one for targeting your audience.
One thing that I’ve found is that having a good charitable cause that you’re promoting can really help. For example, when my son got a traumatic brain injury, I sold tens of thousands of dollars worth of books simply by tying the sales to paying off medical bills. I believe that between various donations and book sales, we brought in about $80,000. That didn’t come close to paying off the bills, of course, but we were able to settle up with some 27 different doctors, ambulance services, hospitals, and rehabilitation facilities with that money, leaving only two bills that we are still paying on (some 7 years later).
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